IDSc 4441 -- Electronic Commerce
Fall Semester 2002 A Term, September 4 - October 21, 2002
Mondays and Wednesdays, 1:45 - 3:25 pm
Course Schedule
Schedule of Course Topics
Sept. 4 Course Introduction and Organization
Sept. 9 Topic 1: Customer Relationship Business Strategy, CSFs and CNs
Sept. 16 Topic 2: e-, m-, and w- Technology for Applications
Sept. 23 Topic 3: Electronic Servicescapes
Sept. 30 Topic 4: Order Fulfillment
Oct. 7 Topic 5: Personalization, Advertising, Marketing, Sales
Oct. 14 Topic 6: Mobile and Wireless e-Commerce
Oct. 21 Topic 7: Student Case Study Project Presentations
Course Objectives
- Introduce
students to the emerging world of electronic commerce applications.
- Give
students an appreciation for the roles of people, infrastructure, business
processes and technologies to develop successful electronic commerce
applications.
- Make
students aware of basic frameworks that will help them to interpret and
forecast developments in electronic commerce.
- Provide
a discussion forum for students from all majors to interpret how electronic
commerce technologies will affect those areas of business they are targeting
for their future careers.
- Present
the course as a business/technology topic that is undergoing significant and
rapid development and change.
- Present the course in an experiential delivery
format that will involve students learning through projects and sharing that
learning with the class.
Course Prerequisites
- Senior standing and two courses in the student’s chosen major.
- It is assumed all students are capable of using Microsoft Access database software to design databases, perform queries and create forms.
Course Sponsors
We will
have several individuals from companies who will serve as guest lecturers.
Overview of the Course
This course consists of two components: a lecture and discussion component to
provide a conceptual basis for electronic commerce applications, and
experiential learning through projects. The lecture and discussion
component is designed in three modules with the undergraduate student in mind.
- Module 1, Managerial and Technological Foundations of Electronic Commerce,
begins with a set of lectures that formulate foundations for our study of electronic
commerce, emphasizing definitions, and basic strategic and economic analysis in
easy-to-understand business contexts.
- Module 2, Designing and Building Applications of Electronic Commerce
, focuses on marketing and
fulfillment components of applications as well as the "electronic servicescape" provided
by the web browser interface in electronic commerce. Key technological capabilities that
are used will be included (banner advertising, cookies and click metering, etc.).
- The course concludes with Module 3, Student Project Presentations.
The experiential component has two projects. One project is done
individually and one is done as a team.
- Electronic commerce application development project - individual
- Case study project - team
Suggested Readings
The readings for the course will be drawn from a required text and from electronic articles and materials on the Internet. The required text is:
- Seybold, Patricia B. and Ronni T. Marshak, "Customers.Com", Times Business Random House, New York, 1998.
Course Grading
The basis for grades in the course is a mix of course assignments and class participation. The breakdown of the course grade is as follows:
- Electronic Commerce Application Development Project (50%).
This project is to build a prototype of a small electronic commerce application,
focusing on extending an existing MIS system to provide new function and
capability to existing customers. This project requires working knowledge
of Microsoft Access and programming skills in some web development language.
Click here for a detailed description of the
application development project assignment
application development project overview
- Class Participation (10%).
Electronic commerce requires collaboration across
business functions. Part of the success of this class is dependent on the active
participation of each student in the class meetings, with the teams and with the industry
project mentor. Each team will be asked to evaluate the relative participation
of each team member. It is assumed that every student will receive the
full 10% class participation points. However, in the event of a consistent
very low evaluation of one or more team members, the instructor may award less
than the 10% class participation points to that student.
Schedule of Course Topics
Sept. 4 Course Introduction and Organization
Sept. 9 Topic 1: Customer Relationship Business Strategy, CSFs and CNs
Sept. 16 Topic 2: e-, m-, and w- Technology for Applications
Sept. 23 Topic 3: Electronic Servicescapes
Sept. 30 Topic 4: Order Fulfillment
Oct. 7 Topic 5: Personalization, Advertising, Marketing, Sales
Oct. 14 Topic 6: Mobile and Wireless e-Commerce
Oct. 21 Topic 7: Student Case Study Project Presentations
Module 1 - Managerial and Technological Foundations of Electronic Commerce
Topic 1: Course introduction, Customer Relationships and e-Business Strategy, CSFs and CNs
- Course overview, objectives, content, format
- "Relationship Business" - Catalog vs. Retail
- Traditional business vs. e-Commerce - what's different and what's the same?
- Promises and Service Quality Implications for e-Commerce
- Relationship factors: Seybold + NSF project findings + best practices
- Critical customer needs (CNs), Critical Success Factors (CSFs), information and process requirements, issues and concerns
- Targeting the right customers - Technology requirements for relationship and database marketing
- American Airlines and National Semiconductor - focus on information requirements,
marketing, advertising, and sales applications and tools
References
- Seybold, "Customers.com", Part 1 and CSF #1, Target the Right Customers
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Module 2 - Designing and Building Electronic Commerce Applications
Key Issues
- Understanding the tools and technologies
- Getting customer input into application design
- Interfaces to and integration with IS systems and business processes
- Electronic Servicescape design
- Ongoing support, maintenance, and response to customer inquiries
- Content management
Topic 2: e-, m- and w- Technology for Applications
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Topic 3: Electronic Servicescapes and Customer Relationships
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Topic 4: Integration with Business Processes and
Systems for Order Fulfillment
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Topic 5: Personalization, Advertising, Marketing, Sales
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Topic 6: Mobile and Wireless e-Commerce for "Bricks and Mortar
Companies"
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Module 3 - Student Project Presentations
Topic 7: Student Case Study Project
Presentations
- Presentations on Wednesday October 16
- e-Learning
- Web-based Supply Chain
- Mobile-based Supply Chain
-
- Presentations on Monday October 21
- PDAs
- Streaming Audio and video
- Downloadable Mobile Content
- Ultra Wide Band
-
- Presentations on Wednesday, October 23
- Mobile and Wireless Application Platforms
- Web-based CRM
- U.S. Wireless Infrastructure
-
- Due October 23: Case Study Project e-Reports
- Due October 23: Electronic Commerce Application Development Projects
-
Course Summary
Presentation Slides
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Lecture Slides
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Copies of Lecture Slides are available in two ways.
The first, and simplest way is to click on the link in this syllabus - in which
case the slides will be presented through your "browser" as a PowerPoint slide show (or Word document).
The second way is to download the Power Point (Word) presentation as a .ppt (or .doc)
format
file, save that file to your hard disk, and then open the file with Power Point (Word).
Just don't forget that downloading an uncompressed version
of the .ppt file is going to take a very long time compared to viewing the slides within the browser.
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