Electronic Commerce Readings, References, and Lecture Slides

Course Text:
Seybold, Patricia B. and Ronni T. Marshak, "Customers.Com", Times Business Random House, New York, 1998.

Wanninger Text Chapter:

Wanninger, "Customer Relationships and Electronic Commerce: 'Key to the (R)evolution"

(This is available from the Les Wanninger's web site http://ids.csom.umn.edu/faculty/wanninger/) Select Bibliography

Lecture Slides:
Copies of lecture slides are "linked" to be downloaded within the topics in the Course Schedule web page.